Many of us have experience of designing and producing our own costumes for Halloween and other special occasions, and even sold out our own line of custom t-shirts made in garages. Or maybe you’re a business-minded individual (who also happens to be fashion-obsessed) looking to get a piece of the trillion-dollar retail pie. Hoodie Line Business-
No matter how motivated you are, understanding how to start a clothing line is a whole different proposition than just wanting to do it. As difficult as it may be to launch a clothing line with little or no capital, eCommerce and digital marketing has made it convenient to transform a tiny online business into a household brand.
Now you’re in for a treat as we’re going to walk you through the process of starting a clothing business from scratch.
Table of Contents
1. Research your competition- Hoodie Line Business
There are two main ways to research your competition.
The first way is to search for them on Google or any other search engine and see what they have to offer. Check out their products, as well as their websites and how good they appear.
The second way is by going through an online business course that will teach you about market research which includes competitor analysis among many others topics.
Many competitors in the industry are upping their game. If you can research how they strategize such as looking into their Youtube videos, you can better plan your customized hoodies business.
2. Consider your budget before starting a clothing line fashion company
There are some things that you need for a startup clothing line fashion company such as computers, screens, office furniture, and other supplies like paper and pens, etc.
You should consider all of this before beginning because if you don’t know what you’re doing then chances are high that you will spend a lot of money and not make any sales.
3. Search for inspiration, ideas, and knowledge about the hoodie industry
With so many people across the world wearing clothes every single day, it makes sense that you want to enter the enormous market of garments.
The first step is to understand what exactly it is that you want to produce and who your target market is.
4. Set up your website or online hoodie store
Even if you own a hoodie line with only one design, it’s still good to have an online presence.
The best way to do this is by setting up a shop on eCommerce platforms such as eBay, Etsy, Amazon, Shopify, Big Cartel, etc. It makes your life easier, and you won’t have to worry about hosting fees or anything else technical.
You will need to know how PayPal works if you ever set up shop somewhere other than eBay, so make sure you know what they are all about before signing up.
5. Create the content of your hoodie company
Now that you have a website or online store set up, it’s time to create the content. This includes the text on your website, the images, and even videos if you decide to make them.
When creating the content for your hoodie company, be sure to write about what makes your line unique and why people should buy from you. You can also post customer reviews and photos on social media to help boost sales.
6. Choose a supplier and place your order
You should have done your research on suppliers before actually placing an order because you might not get what you paid for.
The companies that are willing to do business with you will also want samples of your line so it’s good to have this planned out in advance.
7. Decide on a price point and create your marketing strategy
What price point should your hoodie company be at? This could decide whether consumers will actually buy your clothes or not. You can use a tool like Google Trends to research competitor pricing and make a chart of it.
Also, don’t forget to calculate all your costs so that you also get the returns of your hoodie business.
8. Launch your line and begin promoting it online and in stores
You should start with online advertising such as promoting your line on Facebook, Instagram, and other social media platforms to create a buzz for your clothing company.
If you do not already have an existing customer base then you should also invest in creating an offline presence by running ads in newspapers and magazines or even having booths at trade shows and other types of events.
9. Evaluate your results and make changes as needed
After everything has been done and your hoodie line company is on the go, you need to monitor consumer reaction over time.
You will also want to look at the data from your ad campaigns so that you can adjust them as needed or figure out what went wrong if something did not work.
It might be a good idea to have a marketing plan that you can adapt for future business.
10. Continue to grow your company and explore new opportunities
Now your hoodie line business is up and running, but it doesn’t mean the end of the road. If you get good feedback from your customers then there’s definitely room to expand eventually.
You might even want to take the plunge and try selling your clothes in physical retail stores if you’re not doing that already.
By following this guide, you can start your own hoodie line company and be on the road to success.